Assistant Store Manager

Job Summary

The Assistant Store Manager supports the Store Manager in all aspects of retail store operations, including implementing sales strategies to achieve monthly sales goals. This role involves leading, coaching, and developing team members to drive results and deliver an exceptional customer experience.

Essential Job Duties

Leadership Skills

• Motivate and inspire team members by communicating the company's vision, mission, and core values.
• Lead by example to drive sales and communicate clear expectations regarding performance, behavior, and operational standards.

Sales Performance and Strategy

• Demonstrate sales leadership by actively engaging with customers on the sales floor.
• Achieve monthly individual sales targets.
• Coach and develop team members to meet individual sales goals and improve business performance.
• Promote in-store events and promotions to attract customers and increase brand awareness.
• Develop and maintain customer relationship systems and a personal client database.

Recruiting and Staffing

• Actively recruit employees to maintain appropriate store staffing levels.
• Partner with the Store Manager to recruit talented employees who consistently meet or exceed sales targets.
• Adjust staffing levels according to seasonal demands and customer traffic.

Store Operations and Excellence

• Support the Store Manager in achieving financial objectives, including payroll, profitability, and sales goals.
• Ensure accurate transactions and cash handling, including processing deposits according to company policies.
• Complete daily store logs and operational documentation.
• Lead visual merchandising initiatives to maintain an attractive store environment that promotes sales and customer traffic.
• Manage merchandise orders and assist with inventory control.
• Ensure professional appearance and grooming standards are consistently maintained.
• Inspire team members by promoting product knowledge, fashion trends, and enthusiasm for merchandise.

Requirements

Key Competencies

• Interest in and knowledge of fashion and the men's apparel industry.
• Demonstrated leadership and sales skills.
• Strong organizational and time-management abilities.
• Excellent verbal and written communication skills.
• Strong relationship-building and customer service skills.
• Ability to prioritize tasks and delegate responsibilities effectively.
• Strong problem-solving and analytical skills in a fast-paced retail environment.
• Reliable attendance and punctuality.

Education and Experience

• Bachelor's degree in a business-related field or equivalent business experience.
• Preferred 1–3 years of previous management experience, ideally in retail or apparel.
• Proficiency in Microsoft Office or Google Workspace.
• Proven ability to motivate sales teams, drive results, and foster teamwork, empowerment, and collaboration.

Supervisory Responsibilities

Works alongside the Store Manager to provide guidance, coaching, and development to full-time and part-time sales associates.

Work Environment

This position operates in a retail store environment and routinely requires the use of computers, phones, photocopiers, and other standard office equipment.

Physical Demands

• Ability to stand and move around the sales floor for extended periods.
• Ability to walk, stoop, and occasionally lift up to 50 pounds.
• Ability to perform tasks requiring close and distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.