CHIEF MARKETING OFFICER//Director//Vice President

Job Title: CHIEF MARKETING OFFICER

Location: Los Angeles, CA (On-Site) - 90067 

Job Type: Full-Time

We are seeking a strategic, data-driven Chief Marketing Officer to lead and scale a high-growth plaintiff-side employment litigation firm. This executive will own the entire marketing function, drive measurable client acquisition, manage the marketing budget (P&L), and build a scalable, performance-focused marketing engine. The CMO will report directly to firm leadership and play a key role in revenue growth strategy.

Key Responsibilities:

Strategy & Leadership

Develop and execute a comprehensive multi-channel marketing strategy

Own full marketing P&L, budget allocation, and ROI performance

Build, lead, and mentor an internal marketing team

Advise leadership on growth opportunities and market positioning

Client Acquisition & Growth

Manage paid media campaigns (Google, Meta, programmatic, OTT, emerging platforms)

Oversee SEO, SEM, email marketing, and direct mail initiatives

Build and scale referral and partner programs

Optimize cost-per-acquisition (CPA) and client conversion funnels

Implement lead scoring and intake optimization processes

Brand & Thought Leadership

Oversee brand consistency across all digital and offline channels

Lead PR strategy including media outreach and reputation management

Develop podcasts, webinars, authored content, and speaking engagements

Manage reviews and directory presence

Analytics & Performance

Design centralized KPI dashboard tracking all marketing performance

Monitor cost per lead, cost per retained client, ROI, and lifetime value

Provide regular executive-level performance reporting

Implement attribution modeling across channels

Vendor & Agency Management

Identify, negotiate, and manage all marketing vendors and agencies

Conduct performance reviews and ensure accountability

Optimize vendor contracts and pricing

AI & Technology

Implement AI-powered tools for marketing automation and content creation

Integrate AI solutions for lead scoring, chatbots, and targeting

Establish AI usage policies and compliance standards

Qualifications Required

8+ years of progressive marketing leadership experience

3+ years in senior-level marketing role (VP, CMO, equivalent)

Proven success managing multi-channel client acquisition campaigns

Strong background in paid media, SEO/SEM, and digital marketing

Experience managing large marketing budgets with measurable ROI

Advanced knowledge of analytics platforms (Google Analytics, HubSpot, Salesforce, etc.)

Experience building referral programs

Hands-on experience integrating AI tools in marketing

Strong communication and executive presentation skills

Preferred

Experience in legal marketing or other regulated industries

Background in plaintiff-side, employment, or contingency-based business models

B2C marketing experience

Spanish-language marketing experience

What Success Looks Like

90 Days: Full marketing audit, KPI dashboard launched, 12-month roadmap delivered

6 Months: Vendor optimization, referral program launched, new acquisition channels implemented

12 Months: Fully optimized, data-driven, scalable marketing engine with measurable ROI