Growth Marketing Lead

Role Overview

This role is ideal for someone who has worked in an early-stage SaaS startup and has experience scaling growth across SEO, paid acquisition, product-led growth (PLG), analytics, and conversion optimization.

We are not looking for a channel specialist. We are looking for a growth-minded marketer who can identify opportunities, execute experiments, analyze results, and drive measurable business outcomes.

Responsibilities

Growth & Acquisition

• Own and execute growth initiatives across organic, paid, referral, and product-led channels.
• Develop and prioritize growth experiments across the entire funnel.
• Identify scalable acquisition opportunities and new growth channels.
• Collaborate with leadership on growth strategy and execution.

SEO & Content Growth

• Own SEO strategy, keyword research, content planning, and optimization.
• Build and optimize content clusters and landing pages.
• Improve organic traffic, signups, and conversion rates.
• Monitor search performance and identify growth opportunities.

Paid Marketing

• Manage and optimize Google Ads and Meta Ads campaigns.
• Monitor CAC, CPL, ROAS, and conversion performance.
• Conduct landing page and messaging experiments to improve campaign performance.

Product-Led Growth & Conversion Optimization

• Work closely with product and design teams to improve user onboarding and activation.
• Build and optimize referral, review, and user engagement programs.
• Design user journeys that improve signup-to-paid conversion.
• Run A/B tests and CRO initiatives across key user flows.

Analytics & Reporting

• Build and maintain dashboards using Mixpanel, GA4, or similar tools.
• Analyze user behavior, funnel performance, activation, retention, and conversion metrics.
• Translate insights into actionable growth initiatives.
• Report growth performance and recommendations to leadership.

Required Qualifications

Must Have

• 3+ years of experience in Growth Marketing, Product Marketing, or Growth-focused SaaS roles.
• Experience working in an early-stage or high-growth startup environment.
• Most importantly, should have proven track record of growing traffic, signups, leads, or revenue with measurable results.
• Hands-on experience with SEO and content growth.
• Experience managing Google Ads and/or Meta Ads campaigns.
• Strong analytical mindset and experience with product analytics tools (Mixpanel, GA4, etc.).
• Ability to independently own projects from strategy through execution.

Preferred

• Experience with PLG (Product-Led Growth) strategies.
• Experience with B2B SaaS products.
• Experience running CRO and experimentation programs.
• Familiarity with AI tools and AI-assisted workflows.
• Familiarity with Custom GPTs and Claude Workflows
• Experience working cross-functionally with product, design, and engineering teams.

What Success Looks Like

In this role, you will:

• Increase qualified signups and customer acquisition.
• Improve activation and conversion rates.
• Identify and execute high-impact growth opportunities.
• Use analytics to drive product and marketing decisions.
• Build scalable systems that support long-term growth.