Product Manager II

Product Manager II

Location: Grand Rapids

Department: Marketing

About the Role

Are you a strategic, results-driven product manager with strong technical knowledge and business acumen? We are seeking a Product Manager II to lead Light Duty product offerings, develop product strategies, and drive business growth. This position will work closely with marketing, engineering, sales, and operations teams.

Requirements

• Bachelor's degree in Marketing or Mechanical Engineering with strong business acumen.
• MBA and/or Certified Product Manager certification preferred.
• 7+ years of relevant product management experience.
• Willingness to travel domestically and internationally approximately 30–40% of the time.

Key Responsibilities

• Develop and execute product strategies aligned with business objectives and growth targets.
• Manage product line profitability, P&L, pricing strategies, and revenue growth.
• Prioritize and communicate product development roadmaps based on business viability, technical feasibility, and customer needs.
• Lead product launches and drive customer adoption.
• Analyze market trends, competitors, market share, and competitive positioning.
• Develop technical support materials and provide troubleshooting assistance to sales teams and customers.
• Collaborate with engineering, marketing, sales, and operations teams to ensure successful product development and delivery.
• Coordinate marketing collateral, including product literature, website updates, and social media content.
• Support strategic account managers and sales teams in acquiring new business and expanding existing customer relationships.
• Align manufacturing activities with market demand, product quality, delivery schedules, costs, and production capacity.