Senior Manager, Marketing Technology
Bluebix Solutions
About the role
Job Title: Senior Manager, Marketing Technology
Location: Miami, FL
Job Type: Onsite, Full-Time
About the Role:
We are seeking an experienced Senior Manager of Marketing Technology to lead and evolve our marketing technology ecosystem. This high-impact individual contributor role will be responsible for building and optimizing the entire martech infrastructure, including data collection, event tracking, audience segmentation, personalization, marketing automation, attribution, experimentation, and reporting.
The ideal candidate will partner closely with marketing, analytics, engineering, product, and CRM teams to translate business goals into scalable technical solutions that improve campaign performance, customer engagement, and data-driven decision-making.
Key Responsibilities:
First-Party Data Integration:
Own end-to-end data pipelines that route consented first-party signals to advertising platforms.
Improve signal quality, match rates, and attribution accuracy across digital marketing channels.
Partner with engineering teams to implement and maintain server-side event tracking throughout the customer journey.
Event Taxonomy & Tracking Governance:
Develop and maintain a company-wide event taxonomy and UTM governance framework.
Establish naming conventions, documentation standards, and quality assurance processes.
Ensure consistency and alignment across marketing channels, analytics platforms, and reporting systems.
Personalization & Customer Experience:
Design and implement audience segmentation and personalization strategies across web, email, SMS, push notifications, and paid media.
Leverage customer data platforms to create dynamic customer journeys and trigger-based experiences.
Analytics, Attribution & Reporting:
Define and instrument meaningful customer journey touchpoints.
Collaborate with analytics and business intelligence teams to develop executive-level dashboards and KPI reporting.
Identify tracking gaps and improve attribution methodologies to support data-driven marketing decisions.
A/B Testing & Optimization:
Manage website and landing page experimentation programs.
Establish testing frameworks, methodologies, and governance processes.
Partner with marketing, product, and optimization teams to drive continuous improvement through experimentation.
Data Quality & Platform Management:
Maintain data integrity across marketing, analytics, and customer data platforms.
Conduct regular audits of event schemas, tracking implementations, and marketing systems.
Proactively identify and resolve data quality issues that impact reporting or campaign performance.
Required Qualifications:
6–9 years of experience in Marketing Technology, Marketing Operations, Marketing Analytics, or a related field.
Proven experience managing customer data platforms (CDPs), event tracking infrastructure, and marketing technology ecosystems.
Hands-on experience with first-party data integrations, conversion APIs, and marketing attribution frameworks.
Strong understanding of marketing automation platforms, customer journey orchestration, and audience segmentation.
Experience establishing UTM governance, campaign taxonomy standards, and measurement frameworks.
Advanced SQL skills with the ability to perform data validation, analysis, and troubleshooting independently.
Experience working with cloud data warehouses such as BigQuery, Redshift, or similar platforms.
Strong project management skills with experience leading cross-functional initiatives.
Ability to communicate technical concepts effectively to both technical and non-technical stakeholders.
Demonstrated success building scalable processes and systems in fast-paced, high-growth environments.
Preferred Qualifications:
Experience within fintech, lending, financial services, or other performance-driven digital businesses.
Experience with A/B testing and experimentation platforms.
Knowledge of customer data platforms and marketing automation technologies.
Familiarity with modern web architectures, headless CMS environments, and API integrations.
Understanding of marketing mix modeling (MMM) and attribution methodologies.
Python scripting experience for automation, reporting, or data transformation.
Experience serving as an organization's first dedicated Marketing Technology leader or building martech functions from the ground up.
Technical Skills:
Marketing Technology & Automation:
Customer Data Platforms (CDPs)
Marketing Automation Platforms
Journey Orchestration
Audience Segmentation
Personalization Technologies
Analytics & Reporting:
Google Analytics (GA4)
Looker
Power BI
Tableau
Attribution & Measurement Frameworks
Data & Engineering:
SQL
Data Warehousing (BigQuery, Redshift, or similar)
Event Tracking & Data Governance
Server-Side Tracking Implementations
API Integrations
Tag Management Systems
Collaboration & Project Management:
Jira
Confluence
Cross-Functional Leadership
Documentation & Process Development