Structural Engineer - Technical Sales

About the job

Structural Engineer - Technical Sales

This is a hybrid role, in office 2 days per week

West Sacramento, CA

Purpose

The Technical Representative is responsible for promoting steel deck products to engineers, architects, designers, specification writers, and building owners throughout the Western United States. The primary objective of this role is to ensure products are specified as the basis of design—or as an approved equivalent—within project specifications and structural drawings.

This position directly supports the strategic goal of strengthening its presence as a leading steel deck manufacturer in the Western U.S., with a product line engineered for the region’s unique requirements. A key focus is establishing roof and floor deck systems as fully equivalent to Verco Decking, the predominant specified competitor in the region, particularly within engineering firms engaged in public-sector projects.

Through ongoing engagement with specifiers, engineering firms, and customers, the Technical Representative will identify market trends, gather field intelligence, and communicate emerging opportunities to internal Sales and Engineering teams. This role collaborates closely with outside sales representatives, providing technical expertise to address engineer inquiries and support project success.

This is a highly results-driven position with direct responsibility for increasing the acceptance, specification, and use of steel deck products across the Western U.S.

Primary Duties & Responsibilities

Specification & Market Development

• Promote steel deck products to engineers, architects, designers, and specification writers to secure product inclusion in project specifications and structural drawings.

• Position products as the preferred or equivalent alternative to Verco decking products across the Western U.S.

• Support brand development as a leading manufacturer in seismic sensitive regions.

Customer & Specifier Engagement

• Build and maintain strong relationships with engineering firms, particularly those involved in publicly funded infrastructure and building projects.

• Provide technical guidance, product knowledge, and design support to engineering and architectural teams.

• Conduct presentations, lunch-and-learns, and technical training sessions for specifiers and customers.

Market Intelligence & Strategic Support

• Identify trends, customer needs, and competitive dynamics, relaying insight to Sales and Engineering teams.

• Report opportunities for new products, applications, or service enhancements.

• Assist in strategic planning to better align solutions with evolving regional market requirements.

Internal Collaboration

• Work closely with outside sales representatives to address technical inquiries and support project pursuit activities.

• Work with marketing and other sales personnel at trade shows and provide input on literature, promotional activities and development of new products.

• Coordinate with Engineering on complex design questions, product equivalency issues, and code related requirements.

• Follow-up on designer leads received through advertising, online project database and other leads generated through promotional efforts to designers including through Sales Force.

Results & Performance

• Achieve specification and conversion goals to support regional growth initiatives.

• Manage territory activity, reporting progress, challenges, and wins to leadership.

Tools Required

• Modelling and analysis software such as AUTOCAD Inventor

• Project management tools such as Microsoft Project.

• Basic knowledge of using power tools at test lab.

• Microsoft Office

• Active participation in technical meetings of construction industry to update with cutting edge technology related to engineering.

Education & Experience Qualifications

Minimum:

• Bachelor’s Degree in Civil, or Structural Engineering; emphasis in structural design.

• 5 years of experience in Civil Engineering, building construction, building products industry, or technical sales.

• Good understanding of engineering concepts, especially Seismic Analysis, Structural Analysis, Engineering Statics, Structural Dynamic analysis, Basics of Cold-Form Steel Engineering Design, and how they relate to light gauge steel products.

• Excellent communication, presentation, and relationship-building skills.

• 50% travel required (automobile and air travel).

Preferred:

• (CA) P.E. License.

• Knowledge in cold-form steel design and standards (AISI Cold Form Steel design manual or Steel Deck Institute Manual).

• 5 years in design of cold-formed steel building components for commercial, institutional, educational, hospital, residential, or similar applications.

• Sales experience desired.

Skills & Competencies

• Ability to communicate technical information, design examples and applications in an understandable manner.

• Ability to read and interpret drawings, specifications, submittals, technical and contract documents.

• Combination of technical and interpersonal skill sets is necessary to be successful.

• Computer literate with knowledge of CRM (Salesforce) platforms.

• Demonstrated ability to make presentations to groups of 10 to 30 people.

• Energetic and self-motivated with high level of professionalism.

• Excellent oral and written communication skills.

• Excellent organizational skills with attention to detail, along with proven ability in the areas of problem identification and resolution.

• Excellent time management skills, ability to prioritize, manage, organize and meet deadlines.

• Follow safety framework.

• Highly motivated with a desire to be successful.

• Objective is driven by self-managing capabilities.

• Proven ability to use Window environments such as Word, Excel, Outlook, and Power Point.

• Self-Starter with minimal direction and oversight.

• Strong attention to detail and highly organized work practice